Holden New Zealand Golf Open to remain in Auckland
BY iseekgolf.com | Australasian PGA Tour | 2004 New Zealand Open | General | 15 May 2003
The success of this year’s Holden New Zealand Open has led organisers to stage next year’s golf championship in Auckland.
Holden New Zealand Open organisers believe the size of the Auckland market, and the success from the public, corporates and sponsors at January’s event at Middlemore Golf Club were too compelling to move.
They are currently negotiating with Auckland clubs to finalise a venue, and are also in further discussions with Television New Zealand over live free-to-air broadcast plans.
“We expect to finalise the venue very soon,” New Zealand Golf chief executive Peter Dale said today.
“There’s a need to consolidate on the progress we made at this year’s Holden New Zealand Open particularly in terms of the number of spectators from the Auckland region and beyond,” he said.
The organisers have advised the Wellington Golf Club that its bid to host the event has not been successful. Wellington Golf Club wanted to stage the 2004 event, which is the 50th anniversary since Sir Bob Charles first won the NZ Open at the Heretaunga course.
“This is obviously a disappointment for all concerned as we believe that Wellington Golf Club would stage an excellent Holden New Zealand Open were it not for the strong commercial considerations that determine where the event will be staged.”
Mr Dale said that the experience from last year’s New Zealand Open in Wellington showed that there was greater difficulty attracting sponsors and corporate hospitality outside of Auckland.
“The considerable additional cost associated with live free-to-air television broadcast outside of Auckland was a significant factor.
“Added to this the 2004 event is on Wellington Anniversary Weekend when potential walk-up spectators have traditionally left the region on holiday.”
“The Wellington Racing Club hold their traditional summer carnival that weekend also and we did not want to clash with that important event.”
“We have a number of quite outstanding golf courses in New Zealand capable of providing the stage for the Holden New Zealand Open but the commercial reality of the current climate make it difficult to be successful outside of the Auckland region.”
Source – NZGA