Jacob's Creek Open returns for 2005
BY iseekgolf.com | Web.com Tour | 2005 Jacob's Creek Open | General | 21 Aug 2004
Australian golf has received a huge boost with confirmation that Australia’s leading wine brand will again be the naming rights sponsor of the Jacob’s Creek Open.
The new agreement, announced by the Marketing and International Director of Orlando Wyndham, Stephen Couche, is for a further two years.
Mr Couche made the announcement at the South Australian Golf Association Centenary Dinner. The Jacob’s Creek Open Championship will be held at the world famous Royal Adelaide Golf Club from the 17th to 20th of February 2005 (Date TBC).
The event, which offers $1 million in prizemoney, again is expected to attract a world class field.
Orlando Wyndham Group Chairman and Chief Executive Officer, Laurent Lacassagne, said the commitment of Jacob’s Creek would ensure the Open Championship remained one of the flagship events on the Australasian golf tour.
Television coverage of the event will reach a potential 50 million households through The Golf Channel in the key US market.
“Sponsoring the Jacob’s Creek Open Championship is an excellent fit with our international market development strategy,” Mr Lacassagne said.
“It provides opportunities to bring the world to Jacob’s Creek, and confirms our position as Australia’s biggest premium wine sponsor of major sporting events.”
The Jacob’s Creek Open is the only Australian event co-sanctioned with the US Nationwide Tour and Australasian PGA Tour and provides significant opportunities for Australian golfers to gain entry to the lucrative US PGA Tour.
In a further boost to the event, Channel 7 will include the Jacob’s Creek Open as part of its broadcast of the Australian summer of golf.
Jacob’s Creek has been the most successful wine brand in Australia for more than a decade, with 6.7 million cases sold in 2003. It has also led Australia’s spectacular wine export growth with more than 80 per cent of sales now occurring in more than 60 export markets.
Speaking on behalf of the PGA Tour of Australasia and Nationwide Tour Australasian PGA Tour CEO, Andrew Georgiou said:
“The continued support of Jacob’s Creek as a sponsor of this event is a testament to their commitment to the growth of the PGA Tour of Australasia and of golf in our region. We are looking forward to another great tournament, with the move to Royal Adelaide providing a new and exciting challenge for the players from both Tours over the traditional links layout. "
Royal Adelaide last hosted the Holden Australian Open in 1998.
Source – PGA Tour Australia
