On Course and Golf Plus join forces
20 Dec 2012
Pro Golf Centres of Australia Pty Ltd (On Course) and Golf Group Pty Ltd (Golf Plus) announce the consolidation of the two golf buying groups under the On Course brand in 2013.
On Course and Golf Plus have combined their service offerings and collective expertise to further strengthen the On Course brand effective 1st January, 2013.
In recent times, both companies have independently become more and more specialised in their day-to-day solutions for their respective member bases. On Course with their in-store branding, print media and TV advertising. Golf Plus with their online, database management and eCommerce functionality. The decision to consolidate the memberships has been as much a practical decision, as a logical direction.
On Course General Manager, Mr. Geoff Zarth said “The consolidation of the two groups will provide all of the members / retailers involved with better opportunities to improve and develop their independently owned businesses. In addition to this, the consolidated store base will also provide preferred suppliers with a more efficient way to communicate new product releases through to the retailer network and onto the golfer.”
Golf Plus General Manager, Mr. Mark Robertson states “The varying platforms and modules developed by Golf Group will now be implemented across literally hundreds of participating golf retailers, thus establishing Golf Group as the leading eCommerce and communications provider to the Golf Industry. This has been recently reinforced by the aligning of our Golf4Less website as ‘The Official Online Marketplace of the PGA of Australia’.”
As an amalgamated 220+ stores, On Course members will now collectively be offered the following status / benefits;
- Australia’s #1 Green Grass Buying Group
- 220+ stores
- Superior Buying Power
- Preferred Trading Terms
- Comprehensive Marketing Solutions
- Complete Online Offering
- Premier Support Network, and
- Flexible Membership Platform
Overall the on-going partnership between On Course and Golf Group will deliver positive initiatives and opportunities for all stakeholders in 2013 and beyond.
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