Holden set to Scramble for three years
BY PGA of Australia | 12 Mar 2013
The Holden Scramble officially got underway for its 22nd season on the 10th March at Twin Waters Golf Club with an announcement from GM Holden.
Continuing their longest running sponsorship outside of Motorsport, GM Holden has re-signed their naming right sponsorship of the Holden Scramble for a further three years.
“GM Holden is extremely pleased to announce the extension of our partnership with the PGA for a further three years,” said Mike Devereux, Chairman and Managing Director of GM Holden.
This will take the partnership between the iconic Australian car brand and the PGA of Australia through to 24 years, firmly positioning the Holden Scramble as Australia’s most successful amateur golf team’s event.
“Our commitment will take the Holden Scramble into 22nd year and beyond and we look forward to working closely with the PGA in growing Australia’s most popular teams golf event.”
With support from GM Holden the Holden Scramble extends out through its chain of local dealerships who also become involved with the event at a local level.
“The Holden Scramble has formed a key part of our commitment to the Australian public over the past 22 years, as it allows Holden and our network of Dealerships to engage with the local community through golf at the grassroots level.”
Thanks to this combined support 2012 was a successful year for the Scramble with 453 events being staged around the country and 37,000 participants competing nationally, making it the largest number since 2005.
“The Holden Scramble has become a highlight on the golfing calendar for many of our Professionals and their club members thanks to the support of GM Holden,” said Brian Thorburn, CEO of the PGA of Australia.
Brian Thorburn was also pleased to announce the continued commitment of the Naturally Refreshing Sunshine Coast as the official destination partner of the Holden Scramble Championship, which will ensure the Championship Final returns to the Twin Waters Golf Club and Novotel Twin Waters Resort for the next three years.
“The PGA of Australia loves the Sunshine Coast, it has been a happy destination for many of our programs and Professionals so we are pleased to be returning for the Holden Scramble Championship Final for the next three years,” added Thorburn.
“Over the years we have witnessed some exciting golfing memories played out at the Twin Waters Golf Club with many more highlights coming off the course at the excellent facilities provided by the Novotel Twin Waters Resort.”
Since its inception in 1992 the Holden Scramble has continued to be a market leader in golf events and has pioneered teams golf competitions in Australia. The event has also contributed to expanding the PGA’s international relations with other golfing bodies including the PGA of New Zealand and the China Golf Association.
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