World Golf Tourism Growing Fast
17 Feb 2014
Golf tourism is a term used to describe any travel undertaken where golf is a primary reason for choosing the destination.
The global golf tourism market is worth US$20bn according to the International Association of Golfing Tour Operators (IAGTO).
IAGTO’s global travel survey published last year showed that golf tourism grew by an average of 9.3% in 2012, and grew strongly again last year and indications are that this trend will continue in 2014 for three years of consecutive growth.
A new initiative in golf tourism in Australia is www.iseekgolfhotspots.com launched in February 2014, a new region-focused golf tourism website from the creators of www.iseekgolf.com. It lists both national and international golf travel opportunities.
It is estimated that 56 million people play golf worldwide: Of this 56 million, between 5% and 10% travel overseas each year with their main purpose playoff playing golf, as well as touring that destination.
Adam Scott’s 2013 US Masters victory followed by the success of the recent summer of golf in Australia with further tournament victories for Adam Scott, Jason Day and Rory McIlroy has put Australia and New Zealand in the spotlight for golf tourism.
According to the National and International Visitor Surveys for the year ended 30 June 2013, carried out by Tourism Research Australia, there were 178,000 international overnight golf tourism visitors to Australia, accounting for 12.0 million accommodation nights. Domestically Australia had approximately 1.6 million domestic overnight golf visitors in the same period, accounting for 9.4 million visitor accommodation nights. The average length of stay for international golf tourism visitors to Australia was 67.7 nights, and 5.7 nights for domestic visitors.
Craig Kinross, Managing Director and CEO of iseekgolf.com, says “We are very excited to leverage off our online golf community (boasting over 1 million page views per month) to make this move into golf tourism and focus on marketing regional golfing hotspots.
Golfers are a high yield visitor segment with an average spend 27% greater than leisure travellers according to Gold Coast Tourism. The aim of the site is to deliver high value visitors to golfing hotspots both domestically and internationally for Australian and international golfers.
We really want to showcase a destinations golf and tourism assets and drive high value visitors to these regions.”
In addition to golf, www.iseekgolfhotspots.com will focus the traveller on experiencing the surrounding region with some of the most unique tourism attractions, local wine & food and accommodation offerings.
For Regional Tourism bodies, Golf Courses, Accommodation Providers, Regional Attractions and Tour/Travel Agents wishing to take advantage of this marketing platform please contact the following:
Phone: 1300 663 813
Or email: firstname.lastname@example.org