Titleist debuts DT Carry, DT Roll balls
BY iseekgolf.com | Titleist DT Roll (Balls) | Titleist DT Carry (Balls) | 25 Jan 2008
Titleist, manufacturer of the #1 ball in golf and the industry leader in golf ball technology, introduces the new Titleist DT Carry and DT Roll golf balls, the most targeted and average player validated Titleist DT products in the microbrand’s 30 plus year history.
Titleist enhances the performance for DT loyalists, average and recreational golfers, as well as competitive golf ball users, by providing two distinct approaches to distance – longer distance through greater carry and longer distance through greater roll – based on the average golfer’s varied and diverse launch characteristics.
“The positioning of the New DT Carry and DT Roll was derived from some of our most extensive product validation, target golfer feedback and consumer insights to date,” said George Sine, Vice President, Golf Ball Marketing and Strategic Planning – Worldwide, Acushnet Company. “A common thread throughout the research was that average and recreational golfers wanted the products to speak to their needs, with distance optimization serving as the most apparent, while still providing exceptional feel for greenside control and accuracy.”
History of the DT Golf Ball: The equity of and established loyalty to the Titleist DT microbrand is unprecedented in the golf ball category and is rivaled only by its flagship Pro V1 and aspirational NXT microbrands.
Since its inception in 1974 as the longest wound Surlyn golf ball which was supported by “just like the Pro’s favorite ball only tougher” positioning, the Titleist DT has stood for quality and consistency for over 30 years.
Throughout its existence, the DT acronym has evolved from the Durable Titleist to the Distance Titleist, all the while remaining constant in delivering long distance, optimum performance and cut-proof durability for its designated target audience. More than three decades later and with over 1 billion golf balls sold, Titleist launches the next generation of the “red box” legacy in the tandem form of New DT Carry and New DT Roll.
“Respecting the needs and opportunities for average golfers, we involved the target audience throughout the New DT Carry and DT Roll development process from the initial concept stage through the product validation stage,” added Sine. “Presently, no golf ball brand has afforded attention to – nor committed the necessary research and consumer input – to determine what is best for the games of the moderate to slow swing speed golfer.”
Titleist consulted over 3,000 Titleist DT loyalists and/or average and recreational golfers before finalizing what ultimately became DT Carry and DT Roll golf balls.
“The New DT Carry and DT Roll are golf balls created by the average for the average golfer,’’ said Sine. “From product to naming and packaging to advertising, the average golfer will relate to and appreciate the New DT Carry and DT Roll products as they reflect their input, recommendations and cited requirements as to how we could add more distance and performance to their games.’‘
Features and Benefits
Many golfers within the moderate to lower swing speed segment desire and require a shot shape, trajectory or visible point of difference toward achieving maximum distance. The objective for the Titleist DT Carry is to provide a higher flying DT product option suited for those that prefer or require more carry to achieve more distance.
The objective for DT Roll is to provide a DT product option with a lower trajectory and more piercing ball flight suited for moderate to lower swing speed golfers that prefer or require more roll to achieve added distance.
An additional benefit of the distinct performance attributes of the carry biased or roll biased offerings is the flexibility for golfers who encounter different course conditions during their travels or public venue play.
Bill Morgan, Senior Vice President, Golf Ball Research and Development, Acushnet Company, explained the technology behind the new products: “The cores of the DT Carry and DT Roll are vastly different and contribute to the distinctly different flight characteristics of each.
The low density core of the DT Carry lowers the effect of gravity, and in combination with a softer Surlyn cover, contributes to the increased lift. Conversely, the high velocity core of the DT Roll lowers the launch and contributes to its penetrating ball flight and increased roll.”
DT Carry: Longer Distance Through Greater Carry
The New DT Carry golf ball combines new, large and soft core technology with a new, high lift 252 dimple design, delivering greater carry distance through a higher ball flight for golfers with low launch.
- Large 1.595” low density, soft polybutadiene core for longer distance.
- Large dimple, 252 icosahedron design aerodynamics in four different sizes for higher ball flight and greater carry.
- Soft, Surlyn cover for increased spin and greenside control.
- New, staggered wave parting line.
- New, A.I.M. (Alignment Integrated Marking) sidestamp.
- Cut-proof guarantee.
The New DT Carry and DT Roll golf balls will be available in US golf shops beginning February 1, 2008, with a suggested retail price of US$28 per dozen.
DT Roll: Longer Distance Through Greater Roll
The New DT Roll golf ball combines new, soft and resilient core technology with a lower trajectory 392 dimple design, delivering longer distance via penetrating ball flight and greater roll.
- High velocity, 1.565” polybutadiene core for longer distance.
- Low trajectory, 392 icosahedron dimple design aerodynamics in five different sizes for lower ball flight and increased roll.
- New, staggered wave parting line.
- New, A.I.M. sidestamp.
- Soft, Surlyn cover with cut-proof guarantee.
Among the improvements to the New DT Carry and DT Roll golf balls is the Staggered Wave Parting Line. First implemented by Titleist in the New Pro V1 and Pro V1x golf balls introduced in early 2007, followed by the NXT Tour and NXT Extreme last fall, the Staggered Wave design increases the dimple surface coverage which contributes to improved aerodynamics and a more consistent ball flight.
The New DT Carry and DT Roll golf balls will be available in US golf shops beginning March 2008, with a suggested retail price of AUD$43.95 per dozen.
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