The TaylorMade announcement marks a new beginning for this tournament which was well known as the Mitsubishi Masters. Mitsubishi Motors had sponsored the tournament since it started 19 years ago.
Hosted by Go Golfing, Managing Director Peter McCarthy said he was grateful for Mitsubishi Motors long term support and excited about what TaylorMade Golf will bring to the event.
"Mitsubishi was Go Golfing's first ever sponsor and their support allowed us to present a tournament that has been enjoyed by more than 13,000 golfers over the past 18 years. While it may take me a little while to stop calling this tournament the Mitsubishi Masters, there is genuine excitement around what TaylorMade Golf brings to the experience."
TaylorMade Golf is well known the world over as the leading manufacturer of golf equipment for tour players and everyday golfers. Australia's own Jason Day, Sergio Garcia, Dustin Johnson, Paula Creamer and Jessica Korda are among the tour winners playing TaylorMade. Part of sporting giant adidas, TaylorMade also have Ashworth and Adams Golf in their brand portfolio.
The TaylorMade World Masters Golf Championship is open to male and female golfers aged 35 and over. There is 18 age and handicap divisions, guaranteeing golfers compete and play with golfers their own age and standard. Players enjoy a professional tournament experience as well as nightly social and entertainment events headlined by a welcome dinner featuring international comedy and a gala presentation dinner. There's over $100,000 in prizes which must be won and a car, overseas golf tours and luxury golf holidays are among the major prize draws.
Troy Swainston, Managing Director of TaylorMade adidas-Golf Pacific, has expressed his delight at the announcement. "We are extremely excited to be title sponsor for the TaylorMade World Masters Golf Championship. We're looking forward to a long and successful association and enhancing the overall experience for all golfers."
Starting with the Mitsubishi Masters 19 years ago, Go Golfing Travel now takes golfers all over Australia and to 20 countries for tournaments, tours and holidays as well as hosting record numbers of international visitors here to enjoy Australia's golf and attractions.